Wine in lightweight Ecology Bottles

Fri, 15 Nov 2013 09:09:26 GMT

Environmental performance
Asahi Breweries, Ltd. is introducing efforts to reduce amounts of waste
containers and packaging materials and to promote recycling in order to
save resources. This product uses a lightweight wine bottle called the
Ecology Bottle, which uses more than 90% recycled glass. It maintains the
same height as existing wine bottles, but its weight is reduced by approx.
18%. CO2 emissions during the model's manufacture are reduced by
approx. 180 tons per year, and the resulting enhancements in transportation
efficiency have also led to reduced CO2 emissions. Asahi Breweries is
committed to developing environmentally friendly containers and packaging
while promoting the 3 Rs Reduce, Reuse and Recycle toward the
establishment of a recycling-oriented society.

Asahi Breweries, Ltd.
1-23-1 Azumabashi, Sumida-ku, Tokyo, 130-8602, Japan
Tel +81-3-5608-5195 Fax +81-3-5608-5201
URL http://www.asahibeer.co.jp/english/

Packaging

Wine in lightweight Ecology Bottles